Trine has a new business and marketing database available for student, faculty, and staff use called Mintel. This database features market research reports on target markets, demographics, consumer behavior, and more!
When you first access the database, you will be asked to agree to the terms and conditions and then create an account. The account is for your use only - it's a way for you to keep track of what reports you've looked at and bookmark the ones you like. Once you've got your account set up, you can log in anytime, sign up for RSS feeds and email notifications, and search for reports relating to consumer behavior and market segments.
Need to know what makes the average pharmaceuticals consumer tick? How the recession has affected attitudes toward dining out? What type of person goes wild for soup? Mintel has a report for you! The database is full of fascinating information whether you're a business major, sociology or economics student, or are just curious about how marketing and advertising affects our consumer choices.
Contact our Business librarian, Carly Statz, at statzc@trine.edu with questions or to find out more about Mintel or any of our library resources. Find more business databases, including a link to Mintel, on Sponsel Library's Article Page.
